Growing up in an entrepreneurial household, I always dreamed of starting something of my own. I was a shy girl who immigrated to the US at 12, and building my confidence became a journey of its own. My parents enrolled me in modeling school, which opened up a world of possibilities for me. Exploring different makeup looks and experimenting with products for various runways revealed the magic and power of makeup, helping me find confidence and a new side of myself.

My experience in the fashion industry shaped my perspective on beauty. Starting my makeup career 15 years ago, I had the privilege of working with everyday women. I focused on enhancing and celebrating their natural beauty, encouraging them to embrace their roots and be true to themselves rather than conform to external standards.

When the world slowed down in 2020, it gave me the opportunity to reflect on what truly matters in beauty. I wanted to create a makeup line that celebrates our natural beauty and simplifies our routines. The market was overflowing with products, often overwhelming and not designed with our needs in mind. I envisioned a minimalist approach that would let makeup enhance rather than overshadow our natural selves.

Drawing from years of experience behind the chair, I developed a line of essential products that address key concerns. Our flagship product, a liquid concealer in Light Peach, was designed to suit any skin tone and effectively cover common issues like under-eye darkness.

Over time, we introduced the Tint Primer-a lightweight SPF and skin tint in five shades that enhances natural skin texture with a touch of glow and nourishment. Our goal is to provide a versatile makeup for everyday use, featuring multipurpose products that celebrate who we are and fit seamlessly into our lives.

Building this brand has been a journey of celebrating our culture, our unique looks, and our natural textures. It's about embracing who we are and providing products that truly enhance our beauty. 

 

 

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